Brand Story
Introducing innisfree, an island giving life to skin
innisfree, the pure island
where clean nature and healthy beauty
coexist in harmony.
innisfree is a natural brand that shares the benefits of nature from the pristine island of Jeju for healthy beauty and pursues an eco-friendly green life to preserve the balance of nature
innisfree Green Inspired by the deep green colour of Jeju Bija forest
Our new logo depicts a strong and confident image of a modern natural brand, representing innisfree’s sincerity in delivering healthy beauty from Jeju island. The use of bold yet sophisticated deep green colour is inspired by the Bija Forest in Jeju, symbolizes the vitality of nature.
ECO-CONSCIOUS
BEAUTY BRAND
We strive not just for our skin
but for everything that coexists with us
towards more sustainable Beauty
SKIN-LOVING
EARTH-CARING
We care deeply about your skin and
are committed to delivering
skin-conscious Beauty.
We care deeply about the place we all
call Home and stand for Beauty that is
also beautiful for our environment.
innisfree is taking Action.
SKIN-LOVING
We’re taking action for skin that looks
and feels healthy and it starts with our
Green Innovation Lab
Researching nature-derived ingredients
that are gentle on skin yet effective in
formulation.
Clean formulaWe look for ingredients you can trust,
to maintain the integrity of our
clean formulas.Vegan-friendlyWe’re expanding our range of
vegan-friendly products.Coral reef-friendlyWe’re caring for marine
ecosystems by making all our
sunscreens reef-friendly.
LESS PLASTICStarting with less plastic
We’re reducing our use of new plastic and expanding our use of
recycled plastics.
We're increasing our reusable
and recyclable packaging, enabling us
to build a more beautiful environment.GREEN FOREST CAMPAIGNWe’re planting trees across the world
to continue our reforestation efforts,
to reach our goal of planting
500,000 trees.
As an eco-conscious Beauty Brand,
we pledge to minimise our
environmental impact.
