How to Choose an Everyday Foundation

How to Choose an Everyday Foundation
December 29, 2023
How to Choose an Everyday Foundation

How to Choose an Everyday Foundation

Keeping it Light


How many of us makeup fiends can say we only have one foundation in our arsenal?


I certainly am guilty of making a new purchase before I’m done with my old bottle. Can you blame me? There are so many options out there, each with its unique features, you don’t want to be caught unprepared, do you? So of course, I need a foundation for parties, a foundation for wedding dinners,  a foundation for a day out with my girlfriends, and a foundation for the beach! 


But there is one foundation choice that matters more than all of these: my everyday foundation


It’s nice to splurge on a high-quality, high-coverage foundation that practically covers your pores and makes your skin as smooth as the day you were born. But I’d be lying if I said that was a practical choice for a typical day at the office. So let’s talk about my criteria for a daily foundation to cover your basic needs. We’re looking at the three Cs: comfort, coverage, and a clean formula


This one is huge for me. An everyday foundation has got to be comfortable. Not only because it needs to be good to wear every day, but because you’re going to be wearing it all day. I can deal with a heavy, sticky foundation that I am hyperaware of if it’s just for an evening event, but if I’m going to be rocking a foundation from sunrise to sunset, there is simply no way. 


My daily driver must be easy to apply, comfortable, and ideally feather-light such that I can forget I’m even wearing any makeup until I catch a glimpse of myself in the mirror on a bathroom break. 



Just because we’re picking something for an everyday look doesn’t mean we need to compromise on coverage. I’m always looking out for foundations that adhere well because that tends to mean that they also layer well. If a foundation layers well, you can pick the amount of coverage you want. 


Usually, I’m wearing just a single layer of foundation, but if I have a big meeting or an important presentation, or if I haven’t been sleeping well, I may go in for another round or two. 


Clean formula

Lastly, but not least-ly, I am quite keen to use products with a clean formula. We’re talking eco-friendly products, vegan foundation, and coral-reef-friendly products. Why? Well, I want anything I’m rubbing all over my face to be made thoughtfully and with my safety in mind - especially for something I wear very often. Plus, it makes me feel good to know that my consumption habits are in line with my beliefs. 


If any of the above criteria resonates with you, you might wanna check out the new Light Fitting Foundation! As its name suggests, it’s formulated to be light and fit to your skin. Thanks to a high molecular film polymer, it holds fast to the skin even if applied thinly, meaning minimal retouching throughout the day. It even has the added bonus of SPF protection!



It’s got a liquid formulation that lends itself to layering if more dense coverage is required, but because it’s got such a lightweight consistency, you won’t need to worry about cakiness or flaking with multiple applications. It has a vegan formula, is reef-friendly certified, and is hypoallergenic, so it works with most skin types



No matter your choice of foundation - if you like liquid foundation, serum foundation, or stick foundation, you’ll wanna make your pick based on what works best with your skincare routine and what most meets your needs. (Taking the weather into account can be crucial!)


Remember, we’ve got you covered!




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